PepsiMoji: Love Cave to Keyboard
❤️ : The most commonly used word in the world…but truly not a word at all. Emojis have swept our modern culture giving rise to a new universal language. But throughout history, humankind has used imagery and symbols to get to the heart of the matter when it comes to matters of the heart. Celebrating World Emoji Day and promoting the international PepsiMoji campaign, ZOē curated a three-day-only pop up museum. Implementing immersive visuals, dynamic video mapping, virtual reality, augmented reality, avante garde live performances, and interactive experiences which touched all five senses - the museum guided consumers on a journey to explore mediums of non-verbal communication from “Cave to Keyboard”. When all is said and done - it was a statement to how love always prevails. On a previously empty corner of Broadway, New Yorkers had the chance to explore all the ways we have said “I LOVE YOU” without saying a word.