Playboy Social Club @ Coachella
Palm Springs, CA
It was magic hour in the desert, and as the setting sun cast gorgeous golden light across the Coachella Valley, the Playboy Social Club opened its doors. At Playboy’s premier appearance at Coachella - guests crossed the threshold into a secret oasis where deco met the desert and inhibitions could be checked at the gate. A sultry VIP soirée on Friday night melted seamlessly into a playful pool party which splashed through Saturday (and beyond). The event was punctuated by a Fred Segal pop-up shop, a Bunny Bar offering one-of-a-kind custom floral bunny ears, appearances by Halsey and G-Eazy, and of course: Bunnies clad in bespoke bikinis. Set in a wildly unique and unparalleled environment, the experience breathed new life into the brand. …a bit of Vintage Palm Springs… a bit of Bohemian spirit… and utterly, completely, quintessentially: Playboy.