The Barbie x Blonde Me Travel in Style Salon

Do you remember the time the whole world turned pink?    

The Barbie movie launched a massive renaissance for Mattel and the Barbie brand, and everywhere you looked – it was Barbie in your sightline. Partnerships, brand collaborations, events, and activations flourished with a tremendous opportunity at hand to tap into the infectious energy and unique style of this nostalgic, and yet totally fresh craze. 

BlondeMe, a line of hair products specifically toned for guys and gals with golden locks, was the perfect partner for the consummate blonde: Barbie!  ZOē worked with the brands to bring that partnership to life with the Barbie x BlondeMe Travel in Style Salon.   Barbie is a gal on the go, and of course she’s always having a great hair day.  This one-day pop-up experience celebrated Barbie’s adventurous spirit and fabulous stye, giving influencers and consumers of all ages the chance to immerse themselves in her world, and get their hair styled for their own adventures ahead.