NFLPA Player’s Party

ZOē Productions was tasked with creating a completely unique and out of the ordinary experience for the annual NFLPA Players Party at Super Bowl XLVI. In order to stay off the grid and give the players a night to truly unwind and celebrate – a completely empty shipping and distribution warehouse several miles outside of Indianapolis was transformed into “The Warehouse,” a VIP experience with a nod to the automotive culture of Indianapolis matched with an urban, underground “man-cave” vibe.