Pepsi Football: Behind-The-Scenes Experience Room

White Plains, NY

At the dawn of their international marketing campaign focusing on the 2014 World Cup – Pepsi tapped the ZOē team to help them bring the upcoming campaign to life in a small conference room at their corporate offices in White Plains, NY. An ‘event’ for only 8 people, the intimate experience made a huge impact on the future of the team’s strategy.