Since 1950, Monterey Car week and it’s culmination event, the Concours d’ Elegance has been one of the most prestigious automotive events in the world, drawing hundreds of thousands of collectors and car enthusiasts to the Monterey Peninsula every year. It’s a staple event event of the automotive world, celebrating the car culture and innovation, and the perfect place for Lamborghini to call home for the week.
But Lamborghini doesn’t show up like any other brand. It’s bold, disruptive “against the grain” attitude requires a home base at car week as unrivaled in style and culture as the brand itself. “The Lounge” was that place. Overlooking the 18th green of Pebble Beach Golf Course, the experience welcomed guests to delve into the innovative design, cutting-edge technology, unapologetically unique style, and deep Italian roots of the Lamborghini brand. From the archival artwork to the curated decor, the interactive vehicle design studio to luxe apparel studio, the racing experiences to the dining experiences (with cuisine prepared in the kitchen by Lambo’s resident chef from Italy — each and every aspect of The Lounge was wholly an expression of the Lamborghini voice.
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