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Grubb & Ellis, an International Commercial Real Estate and Investment firm held its National Meeting, a 3500 person conference spanning three days, annually in Las Vegas each January. On the dawn of its 50th year, the Chicago-based company was bought by a relatively small real estate firm in California and taken public. A spunky, assertive, and in some ways controversial CEO took his place at the helm of the company, and executive management was merged from both the legacy firm and the purchasing firm. A new era was imminent, yet for a company who had been building its culture for half a century – it was essential that traditions were not completely lost.
The balance of celebrating the company’s strong past, yet ushering in the goals for a new future became the primary focus for the upcoming National Meeting. The same production company had been working on the event for nearly a decade, and had unfortunately started to plateau in the innovation department. With a very clear message of change and growth required, the Director of National Events felt strongly that a fresh approach was needed in order to turn the event on its head a bit. ZOē Productions was thrilled to be selected, and planning for the event began only four and a half months before the conference was scheduled.
Within that short span, new sponsorship packages were developed and executed, a new layout and site plan for the conference was created, fire marshal plans were approved, a fresh food and beverage plan was implemented, an online registration site was established, conference branding was built and all collateral and promotional items were printed, union meetings occurred, crew schedules planned, custom sets created, and the design for a celebration like none other the company had seen was pitched and put into action.
The event kicked off with an upbeat welcome reception, but the opening general session was truly the first opportunity to communicate the goals and tone of the next generation of the company. Here’s how the story was told…
The balance of celebrating the company’s strong past, yet ushering in the goals for a new future became the primary focus for the upcoming National Meeting. The same production company had been working on the event for nearly a decade, and had unfortunately started to plateau in the innovation department. With a very clear message of change and growth required, the Director of National Events felt strongly that a fresh approach was needed in order to turn the event on its head a bit. ZOē Productions was thrilled to be selected, and planning for the event began only four and a half months before the conference was scheduled.
Within that short span, new sponsorship packages were developed and executed, a new layout and site plan for the conference was created, fire marshal plans were approved, a fresh food and beverage plan was implemented, an online registration site was established, conference branding was built and all collateral and promotional items were printed, union meetings occurred, crew schedules planned, custom sets created, and the design for a celebration like none other the company had seen was pitched and put into action.
The event kicked off with an upbeat welcome reception, but the opening general session was truly the first opportunity to communicate the goals and tone of the next generation of the company. Here’s how the story was told…
It was time to innovate, to hold tight to the legacy of the company, to collaborate to create new traditions.
FEATURES AND STATS OF THE EVENT:
— Jenne Cundall
Director of National Events, Grubb & Ellis
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